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The segment has changed a lot since 2009, when the first-generation PEUGEOT 5008 was released, and since then a great number of SUVs have entered the market in nearly all segments.
This new kind of vehicle is an exceptional match for the expectations of today’s customers. It has taken but a few years for the SUV body style to become the only consistently growing sales share across all passenger vehicle segments in the last five years.

The SUV is truly a modern automobile, offering users the attractive combination of status,
sophisticated technology, impressive practicality and driving emotions. It puts drivers at centre stage and answers their urge to go new places and experience new things.

So why make the new PEUGEOT 5008 an SUV, thereby abandoning the C-segment seven-seater people-carrier niche? The answer is firstly because the people-carrier segment is almost exclusively a European phenomenon, while with the 5008 SUV we are looking at a worldwide market, and secondly, the incredible success of the C SUV appears to have been compensated by an erosion in demand for traditional saloons and people-carriers.

It is thought that most likely it is because today’s customers are ever more eager to break the mould of standard vehicle profiles. Furthermore, some of them, especially owners of people-carriers and estate cars, no longer want to be pigeonholed as drivers of merely utilitarian family vehicles.
And finally, everyone just wants to enjoy the whole benefit of driving one. These vehicles transform otherwise tedious trips into opportunities for driver and passengers to share a pleasant experience.

In light of all this, the choice of design for the new PEUGEOT 5008 was obvious: it would have to be an SUV.
Few car manufacturers currently offer large C SUVs, because this sub-segment is still developing, so there is a real demand and a lot of potential.


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